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Work

What we've built.
What changed.

Every engagement has the same shape: a business, a challenge, an economic opportunity, a strategy, a system, an implementation and a result. That is how we publish work — and we only publish results once they are verified.

An executive on a balcony overlooking a port city and bay

Reference systems

Three systems we build, shown as working demonstrations.

Demonstration systems with illustrative data. The patterns are real; the businesses are composites; the numbers on the screens are product data, not performance claims.

Reference system 01 · Demonstration

Messaging-led sales system

Business
A distributor selling to trade customers and the public across two cities.
Challenge
Enquiries arrive on WhatsApp, Instagram and by phone — into personal handsets. Quotes are typed by hand, payments are confirmed by screenshot, and nobody knows how many enquiries were never answered.
Economic opportunity
Unanswered and slow-answered enquiries are the largest leak; the cost of answering every one within a minute is now small.
Strategy
Treat messaging as the primary sales channel and give it the same infrastructure a website would have: one inbox, one record, one pipeline.
System
Messaging inbox · CRM · AI qualification · quotes · payment links · dispatch handoff
Result
Every enquiry captured with a record and an owner. Quotes in minutes, payments matched to orders automatically, and one number for enquiry-to-order rate.
  • Messaging inbox
  • CRM
  • AI qualification
  • Quotes
  • Payments
  • Automation
Unified inbox AI qualifying
WhatsApp 50 bags to Kumasi by Friday — quote? 91 Quote sent
Instagram Is the corner sofa still available? 68 Answered · stock checked
Phone Missed call · voicemail transcribed 62 Callback 14:00
Website Trade account application — 3 sites 88 Assigned: Sales
Payment links: mobile money · card · transfer

Reference system 02 · Demonstration

Multi-location operations system

Business
A clinic group with four branches and a growing waiting list.
Challenge
Each branch keeps its own diary and spreadsheet. Patients are strangers when they visit another branch, stock is ordered by phone, and reporting is a month-end exercise.
Economic opportunity
Unfilled slots and no-shows are lost capacity that cannot be recovered; a shared record raises the value of every patient relationship.
Strategy
One operating system for the group: booking, patient record, staff scheduling and stock in one place, with each branch as a view — not a silo.
System
Online & messaging booking · reminders · patient CRM · staff app · inventory · group reporting
Result
One diary across branches, patients recognised everywhere, reminders that cut no-shows, and daily numbers the managing director actually reads.
  • Booking
  • Patient CRM
  • Reminders
  • Staff app
  • Inventory
  • Reporting
Group overviewToday · 4 branches
Westlands
Diary 82% full
2 reminders due
Kilimani
Diary 91% full
Stock: 1 low
Mombasa Rd
Diary 64% full
3 open slots
Karen
Diary 77% full
Staff: 1 on leave
One patient record recognised at every branch

Reference system 03 · Demonstration

Cross-border trade platform

Business
A logistics company moving consignments between three markets.
Challenge
Quotes are calculated by one experienced person, customs paperwork is assembled by email, and customers call several times a day to ask where their shipment is.
Economic opportunity
Faster quotes win more business; fewer clearance delays raise vehicle utilisation; self-service tracking frees the team for exceptions.
Strategy
Turn the expert’s rate logic into a quoting engine, the paperwork into a guided workflow, and the status question into a customer portal.
System
Quoting engine · booking · document workflow · tracking portal · driver app · invoicing
Result
Customers quote, book and track themselves. Documents are ready before the truck leaves, invoices go out on delivery, and utilisation is visible by route.
  • Quoting
  • Booking
  • Document workflow
  • Tracking portal
  • Driver app
  • Invoicing
Customer portalAccount · Trade
Consignment 4471 · Tema → Ouagadougou
Documents complete · departed 06:40 · ETA Thursday
Quoted
2 min
Booked
Online
Invoice
On delivery
Next actions
Border documents pre-cleared
Status shared on WhatsApp
Exceptions escalate to the operations lead

How results are published

We never fabricate proof.

No invented client logos, testimonials, awards or percentages. Until a client engagement has completed and its results have been measured and agreed, the design of the system itself is the proof of capability.

  1. 01Engagement completes. The system is live and has been operating long enough to measure.
  2. 02Results are measured. Against the baseline recorded during discovery, using the definitions agreed at the start.
  3. 03The client agrees. What is published, in what detail, and whether the business is named.
  4. 04The case study replaces the demonstration. Business → challenge → economic opportunity → strategy → system → implementation → result.

Your system next

The next case study could be your business.

Tell us where you are, where you want to go and what is in the way. We'll tell you plainly whether a system would change the numbers.

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